Digital marketing is the use of digital channels, such as search engines, websites, social media, email, and mobile apps, to promote a product, service or brand. The aim of digital marketing is to reach a target audience and drive conversions through various strategies, such as search engine optimization (SEO), pay-per-click advertising (PPC), content marketing, email marketing, and others. The goal of digital marketing is to engage with customers and build brand loyalty through online platforms and channels.